"This alliance is the result of a long-standing relationship between both companies. Years later, the fruits have come to bear. At the time, the two companies noted that the model "opens the door to an array of possibilities and is just the beginning of a new strategy between two successful companies both with fundamental experience and desire to strengthen presence within their own tourist destinations." Seven years ago, the companies established a similar model to open three resorts in the Dominican Republic. This is not the first time AMResorts and NH have combined for growth. They will be conversions of existing hotels, which will undergo top-to-bottom renovations to match the standards of AMResorts’ brands. The first four hotels are expected to open in 2019 in Lanzarote, Fuerteventura and Mallorca. ![]() The structure will see AMResorts overseeing brand management and sales while NH will have operational management responsibilities of the resorts. AMResorts will debut in Spain first under the Secrets and Dreams Resorts & Spas family-friendly brand, as well as the new brand called Amigo Hotels & Resorts, which is billed as "a three-star brand offering a concept completely different to the collection’s existing offerings."
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